Clickbait, a Netflix limited series, tells the story of Nick Brewer who went missing and then suddenly appeared in a viral video where a bloodied Nick holds handwritten signs confessing to abusive behaviour towards women. The video showed and promised that he would die once the video reached five million views. In Nick’s case, someone else’s false online persona led to his eventual death. His co-worker, a lonely older woman, Dawn Gleed, had stolen his photos and created fake profiles on dating sites to feel excitement after experiencing years of boredom in her marriage.